Austin Business Journal: Future Proof Takes Aim At Hard Seltzer Phenomenon

Press Release – September 27, 2019

Does the White Claw shortage have you down? Austin’s own Future Proof has you covered, taking their innovative nature to the Hard Seltzer industry with the announcement of Brizzy Seltzer Coktails. According to a recent feature in Austin Business Journal, “Hard Seltzer sales have grown at a triple-digit rate since 2016 and are expected to grow another 300% in 2019.”

The article also notes:

“There’s an intimidating landscape full of deep-pocketed competitiors for a small startup to enter. But the founders of Future Proof, née, BeatBox, are well-versed in marketing novel alcoholic drinks to Millenials…With Brizzy, the Future Proof team aims to standout with a shorter can that looks like a standard beer…”

Check out what else ABJ had to say about the rollout of Future Proof here.