Press Release – March 2, 2020 

Seeking to prevent Molson Coors from launching its planned Vizzy hard seltzer, attorneys for Austin-based Future Proof, the makers of Brizzy hard seltzer, have filed a motion for a temporary injunction in federal court. A request for expedited discovery, to include documentation and depositions from Molson Coors, was filed in a separate motion.

“The Court, weighing all of these factors together, should find a likelihood of confusion and that Future Proof is substantially likely to succeed on its claim for trademark infringement,” the filing for injunctive relief states.

The lawsuit alleging trademark infringement was filed on February 6.

“We hope and expect the Court will hear these issues in the next 30 days before the announced launch date of Vizzy,” says attorney Chris Schwegmann.

Read the Plaintiff’s Motion for Expedited Discovery and Plaintiff Future Proof’s Motion for Preliminary Injunction.

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For more information, please contact Barry Pound at 800-559-4534 or barry@androvett.com.