September 10th, 2019 Austin, TX
BeatBox Beverages, the team behind one of the greatest Shark Tank backed victories in the show’s history, has announced the formation of Future Proof, a next-generation beverage portfolio company. Their newest brand, Brizzy, is the team’s take on the seltzer cocktail, a combination of two mega beverage trends to hit the market, hard seltzers and canned cocktails.
Only 20 somethings when they swayed billionaire Mavericks owner, Mark Cuban, to back their landmark Beatbox Beverages, the innovative beverage company has hit their stride in recent years after the success of their single-serve Tetra Pak version of their boozy party punch, which has seen exponential sales growth and holds 4 of the top 7 positions within the wine tetra category in its 400 store launch with Circle K Coastal Division.
The company is now run by a combination of millennial innovators and seasoned industry veterans including founders and executives from brands the likes of Austin Eastciders, Deep Eddy Vodka, Tito’s Handmade Vodka, Saint Archer, Miller Coors, and SweetWater Brewery. Future Proof features a mix of male and female leadership at every level of the organization. “Everything changed when we got the right people in the right seats,” said co-founder and CEO, Justin Fenchel.
A NEXT GENERATION BEVERAGE COMPANY
Just before announcing Future Proof, the company closed a $5.6m Series B round. Notable investors include Springdale Ventures, a new Austin based CPG fund, celebrity DJs Louis The Child, Party Favor, and several others. Co-Founder and CMO, Brad Schultz explained “As entrepreneurs, the wheels are always turning. BeatBox continues to grow at an incredible rate and will remain our primary focus, but with Future Proof, we’re able to leverage all the amazing partnerships and learnings into other fast-growing categories.”
Looking to capitalize on major industry trends, Brizzy Seltzer Cocktails is a classic, yet unique take on the hard seltzer category, which analysts predict will reach $2.5B by the end of 2021. Refreshing brunch-ready flavors like Watermelon Mule , Strawberry Rosé, and Mixed Berry Mojito set Brizzy apart, with a Blood Orange Mimosa on the way. The launch of Brizzy comes on the heels of new staff and celebrity investors. “ Like our company, Brizzy is the result of a diverse group of talented individuals with a desire to innovate in the industry. ” – said Future Proof Co-Founder, and COO Aimy Steadman.
Future Proof’s ’s future is looking bright with retailers such as HEB, Circle K, and Kroger already in line to launch their new innovations. Entering his second year with the company, President Mark King explained. “Distribution is critical to succeeding in this industry, and in my first year joining the company, the focus was all about aligning with the right partners for our brands. With now over 120 forward-thinking distribution partners nationwide, it’s time to really show what this amazing group is capable of.”
In addition to Brizzy and BeatBox, the company will also formally announce a canned wine project with a social tie in and celebrity partners. New distribution deals have been inked, with many more in the works.
About Future Proof
Born in Austin, TX. Future Proof Brands is a collection of millennial founders and seasoned industry veterans developing innovative beverage brands that speak to the next generation. To follow Future Proof, visit: http://www.futureprf.com
About Brizzy Seltzer Cocktails
Where the balanced flavor of a premium cocktail meets the refreshing fizz of a Hard Seltzer. With mixology inspired recipes, Brizzy Seltzer Cocktails deliver a one-of-a-kind taste profile. At only 100 calories, 1 gram of sugar and 2 carbs, Brizzy is the ultimate blend of craft quality and a light, refreshing drinking experience.
For more on Brizzy Seltzer Cocktails visit http://www.drinkbrizzy.com